Bupa individual IP marketing push
Bupa has stepped up its individual income protection marketing efforts with a new offer capitalising on the organisation's health and wellbeing capabilities.
From today, all new customers who buy one of Bupa's IP policies will receive a complimentary Bupa Core Health Assessment worth £149, which can be taken at one of over 40 Bupa Centres around the UK. Their introducing intermediary will also receive the complimentary assessment.
Launched earlier this month, the Bupa Core Health Assessment includes a series of specific tests which look at key health risk indicators including body mass index, body fat ratio, blood pressure and cholesterol. It also includes a fasting blood glucose test, coronary heart disease and diabetes risk assessment.
The offer runs until October 17.
For full free advice on income protection please click here.
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